Today we’re going to talk about emotion, personality, and how to foster the creation of a state of “flow” in your users. Designing for Emotion, the brief book that’s helped designers around the globe create engaging customer experiences, is now in its second edition. How to design inclusively in all of your projects. Five Reasons to Design for Emotion?1. Learn more Aarron is a keynote speaker and workshop facilitator on the topics of product design, collaboration, and running design teams. Trevor is the co-author of "Design for Emotion", a book on designing emotion and personality. Therefore we refer to it as Design "for" Emotion. ID5564 Design for Emotion Prof.dr.ir. The business impact of emotional design. Learn about the Designing for Emotion book club that includes books for everyone in your team or class, a discussion guide, and a remote conversation with the author. Emotional design is an important element when generating ideas for human-centred opportunities. Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Design for Emotion is a guide to understanding and applying emotion and personality to create products, applications and websites that are more desirable, usable and useful. Emotion Dominates Decision Making32 33. 35(adapted from Russell, 1980)( van Gorp and Adams 2012) 36. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. I’m Trevor van Gorp, the founder and principal of Affective Design, a Canadian User Experience Consultancy with a focus on emotional user experience design. Identify design for emotion principles when engaging with existing products 2. Emotional Design Elements. Joy and Sadness Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. It this session we'll explain how emotional design – the intersection of design and psychology – can help you and your team design better experiences for all. Design approaches are introduced that are embedded in theory whilst remaining pragmatic and usable for designers. Fortunately there are many ways of measuring emotions and designing with emotional intent. This typically manifests through 4 facets: Emotion-Memory Link — emotionally charged events persist in our memories beyond the product’s base functional value. Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. Started by Marco van Hout. 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